"Our new series of powder coatings for engineered and natural wood are versatile and innovative." Salah El Malla, Jotun's furniture marketing manager, said they provide designers with the flexibility to use wood and MDF in addition, Jotun's products improve the efficiency of manufacturers by increasing production. Frost wants to upgrade his choice of MDF materials to have monochromatic, textured and different sizes of reflections and shadows - all of which are helped by a powder coating. Troels flensted, a Copenhagen based designer, used ultra one in his new design, which was shown at the autumn furniture show at the Thorvaldsen Museum in Copenhagen in 2018. This breakthrough provides a new way for designers to regard wood as a feasible building material, and brings durable and environmentally friendly products into the forefront of forward-looking design. Because the temperature required for the use of powder coating will damage the material, it is impossible to achieve this process on natural wood. This is the first time to apply the products to natural wood. Recently, Jotun launched the ultra one, Ultra Lite and primax excel series products, which can make engineering wood protective coated with powder.
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